A buzzing city, horn and heels knocking on the street, constant wait in subway or any mass transit, those are some example of life cycle for the majority of folk this day. While we demanded to stay productive and keep the wheel goes on, we do need a spark of amusement in life. The recipe is a mixed unorthodox view in trivial spot and constant innovation to create a pleasant surprise, baked and served as creativity. As an alternative genre music band, this one of many things that OK Go develop for years, as we called it an out-of-the-world vision.

For those that never know of them, they probably have seen one video that show four man dancing and having fun in the treadmill. Yes, we are talking about this:

This is not the first video of OK Go that get the ball rolling. "A Million Ways" is the one who do all the work, even though they say it was done by accident, but it pave the way for their success at their next video, which is when the "Here it Goes Again" come. The song made it into the list of playable song in our memorable dancing game "Dance Dance Revolution X". When it got released back at 2006, It goes viral and well-known as Youtube Hits before Youtube is such a life changing platform. This is a turning point for OK Go itself, from an unknown band into something that worth noted as a winner of Best Short Form Music Video at 49th Annual Grammy Awards for the same video.

 It does not take a long ride for people to start making a parody based on the video (even the simpsons doing it). We can't help it, the choreography is simple but jolly, a bit mischievous and flashy, a good recollection that you want to do with your best mates. The member always said that the band project more like fun and playing time for them, the people recognition is not their lead, in that way, they become authentic and have their own color in industry.

They continuing their work and keep experimenting in a lot of various object. Who would have thought that your expired breakfast could be use to tell the story of your song? that's how the "Last Leaf" made, and don't forget the power of timelapse during 18 hours shoot at End Love (also, the goose is really endearing!):

Utilizing of various gadget, they make the jaw dropping Rube Goldberg Machine with "This Too Shall Pass". 

Precisely count down to microsecond, the Gigantic Machine fit perfectly with the song and member movement, which could not be done without the huge scale engineers team from Syynlabs. This painstaking math, futuristic idea, mind blowing creation, and enormous time-energy consuming of team work is also shown at I Won't Let You Down, when they arrange a tremendous mass of japanese high schooler girl with umbrella to create a moving text shoot from sky with drone.

as they roll by. they use anti gravity environment at Upside down & Inside Out video. because they know how curious people to see the actual situation at zero gravity (while not running out of oxygen). They even work with adorable puppies at White Knuckles. At One Moment, they tell us how precious every moment count by slowed it 4.2 seconds into 4 minutes video (yes, math work their magic here) whereas The Writing on The Wall give us an understanding how perspective change the view of our surroundings. 

The last and not the least, "Obsession" Music video is out last 2017 from they 2014 album, Hungry Ghosts. The video is actually an ad for paper company, but doing it ordinarily is not how OK Go works. 

Branding it as "the first paper mapping in the world", The wall of 567 printers work unison with countless paper turn into a series of stop motion images of synchronized choreography, picturesque view, and a lot of kaleidoscope set of colors. Just how much effort they put on for it? well, you could see it at their tweet here. almost like an obsession itself.